Course overview

  • 1

    Module 1 Ads manager

    • Welcome

    • Student walk through video

    • The language of Facebook Ads

    • 10 things you need to know about Facebook Ads

    • Campaign objectives - with audio

    • Navigating Ad Manager

    • The structure of an ad campaign

    • Quiz - test your understanding of module 1

    • The language of Facebook Ads - downloadable glossary of terms.

  • 2

    Module 2 Ad formats

    • Carousel Advert

    • Lead generation

    • Dynamic product ad

    • Collection Ad

  • 3

    Module 3

    • What is social proof? Part 1

    • Social proofing part 2

    • Social Proof part 3 - Using the traffic objective to retain a headline on your Ad for social proofing

    • Assignment: Create a socially proofed Ad for your brand (optional)

  • 4

    Module 4 Traffic and targeting

    • Cold & Warm Audiences

    • Traffic assessment - Take stock of your current cold and warm audiences

    • Audience insights

    • Creating an interest based audience (IB or saved audience)

    • Layering an audience

    • Creating lookalikes (LAL)

    • Website visitors (WSV)

    • Creating an audience of video views

    • Assignment - Create Avatars of your Ideal customers or clients

  • 5

    Bonus - Facebook Ad Copywriting for Ethical & Sustainable Businesses: Katy Hancock

    • Introduction to copywriting course.

    • What is copywriting?

    • Introduction: The five fundamentals of good copy.

    • The five fundamentals of good copy.

    • Anatomy of a Facebook Ad

    • Clarifying and crafting a clear Facebook Ad.

    • Conclusion - checklist & next steps

  • 6

    Module 5

    • Pixels and tracking

    • Underatnding funnels