Course curriculum

  • 1

    Lesson 2: Customer journey with Katy Hancock 📨

    • Introduction to copywriting course.

    • What is copywriting?

    • Introduction: The five fundamentals of good copy.

    • Anatomy of a Facebook Ad

    • Clarifying and crafting a clear Facebook Ad.

    • Conclusion - checklist & next steps

  • 2

    Lesson 3: Introduction to Facebook Ads with Anne Suddick ✔

    • 10 things you need to know about Facebook Ads

    • Copy of The language of Facebook Ads

    • Tour of Facebook Business Manager